Nourish yourself and the developing world, with new-look Kallo Organic Fairtrade Sesame Rice Cakes

Published on June 15th, 2009

To celebrate Fairtrade Fortnight 2009 (23 February – 9 March), health food brand Kallo is proud to present its newly re-vamped Organic Fairtrade Sesame Rice Cakes, which contain only Fairtrade certified sourced ingredients in support of the fight against poverty.   And with just 27 calories per slice and packed with 100% natural and wholesome ingredients, they provide the perfect guilt-free choice in more ways than one! 

Fairtrade products, such as Kallo Organic Fairtrade Sesame Rice Cakes, help to create positive change for developing countries, by using ingredients which have been sourced from disadvantaged small scale farmers in the developing world.   The fair trade movement [RS1] guarantees that these farmers receive a fair and stable price for their produce – while also investing the Fairtrade premium back into farms and communities in the area.

As well as helping you to create positive change in the fight against poverty, Kallo Organic Fairtrade Sesame Rice Cakes – now in brand new vibrant packaging - can also help you to lose weight as part of a healthier lifestyle. Did you know, for example, that people who eat rice are 27% less likely to have an increased waistline[1]?

With over 20 years experience in producing wholesome and natural foods, using only the very best of ingredients, Kallo rice cakes are 100% natural and wholegrain, providing a simple food swap for your everyday diet.  Because rice contains almost no fat, is cholesterol free, gluten free and easily digestible, this wonder-grain can help to reduce obesity and bloating - which could also make Kallo your new best friend in the beach body countdown! 

Using nature’s finest ingredients, which are naturally good for you, Kallo knows what’s what when it comes to creating naturally healthy (and tasty) foods that make it easy for you to make simple everyday switches towards a healthier lifestyle. 

Kallo stands for making small steps in the right direction – for both you and the developing world.  Thanks to delicious and wholesome new-look Kallo Organic Fairtrade Sesame Rice Cakes, making the smallest of changes for the biggest results has never been simpler! 

Kallo Organic Fairtrade Sesame Rice Cakes are suitable for vegetarians, vegans and coeliacs.

Stockists:  Waitrose & Sainsbury’s; RRP £ 1.09

Kallo – inspired by nature, crafted by us

www.kallofoods.com/kallo

Customer enquiries:  consumerservices@kallofoods.com / 0845 6021519 (lo-call rate)

Ends

For press enquiries including product or calorie swap information, samples or visuals please contact Natalie McCallum, Holly Blake or Sarah Egerton at the Kallo press office, Focus PR: 

kallo@focuspr.co.uk / 020 7845 6600

Notes to editors:

Money off Coupon

Printing this 30p off coupon and redeeming it in store will make the switch even easier. http://kallofoods.com/kallo/coupons/

Things we thought you might like to know about rice:  

·         The Chinese Word for Rice is the same as their word for food

·         Rice is the main food for half the people in the world.

·         There are more than 40,000 different varieties of rice.

·         Of the 40,000 varieties more than 100 grow world-wide, but only around 10% are marketed and sold.

·         Rice is a symbol of life and fertility, which is why it was a tradition to throw it at weddings, confetti has now replaced rice.

·         To see how many a children a newlywed couple will have the Finns count the number of grains of rice that fall in the brides’ hair.

·         Grains of rice in a salt cellar will help to keep the salt free flowing.

·         Rice is cultivated in over 100 countries and on every continent except Antarctica.

·         There are over 29,000 grains of rice in one pound of long grain rice.

·         The average person in the UK eats approximately 4.4kg of rice each year.

·         On cooking rice swells to give at least three times its original weight.

·         96% of the world’s rice is eaten in the area in which it is grown.

Source – www.riceassociation.org.uk