Kallo Re-launch into New Packaging

Published on October 21st, 2008

Kallo re-launches its range with new high quality, modern and fresh packaging and a new iconic logo.

The new look is to reflect a new positioning for Kallo. Targeted to appeal to consumers interested in making simple everyday switches to healthier options in order to tackle their emerging health issues.

Kallo Fairtrade Sesame Rice Cakes was the first product to hit the shelves in the new livery in August 2008 – the full range including new products will be in store by February 2009.