Whole Earth

Our Story

Back in 1967 Craig Sams founded Whole Earth which started life as a little company…

40 years on, we’re still a little company with the same passion. Only “organic” is a less scary word than “macrobiotic” and more and more people are coming to share our vision.

Visit the Whole Earth website

We (still) think:

• Healthier food should not be a punishment
• When you’ve got natural ingredients, you don’t need artificial flavours
• Organic food is better for planets and bodies
• Everyday stuff like baked beans and ketchup should be organic, too
• Our tastings are the best part of the job
• Snacks need not be your enemy